How do you advertise the invisible? Since we couldn’t rely on Hollywood special effects (or pre-CGI “Invisible Man Bandages”), I opted to let the invisible remain unseen, by highlighting the technical details, and the types of cars being protected.
This marketing revamp was done to advertise modular cleanroom packages to the pharmaceutical world. Since much of “pharmarketing” is extremely conservative, we stuck with traditional color palettes, and simple graphics to explain why to spend more upfront to buy something 99% invisible.
Leveraging my 15+ years of custom 3D graphics experience & my history of having been a pro-athlete, Monster approached me to design some simple eye-catching paint for Chuck Graves, a professional
How do you innovate enough to impress a world-renowned brand? Two words: sparky tires. Unlike the Hoonicorn, Ken Block’s newest Gymkhana venture needed to top his previous antics. Since style can only get you so close to true innovation, Ken’s project manager & I collaborated on this new product design, produced by Ford, & used in Gymkhana 10.
This concierge race shop/subscription DIY garage was a new concept in the automotive world. To counter-balance the image of a dirty shop, we went for clean graphics. The logo, bold colors, and the “wrenches” graphics were repeated on all race cars, race suits, and branded clothing, in order to promote a strong brand identity, and make all shop materials easy to identify at racetrack speeds.
As the oldest brand in the bicycling world, Mavic has an iconic status, and a loyal fan base. I was able to create catalogue for the American dealers, showing off new designs, while staying true to their long-standing European color palette, and ___________.
Selling to the extremely traditional pharma & biomedical world requires established/conventional/old-school fonts, and uncomplicated design. By upgrading the logo to a bold custom image, we were able to increase brand recognition, while allowing potential customers to focus on QSI’s expertise & track record.
Inspired by “The Endless Summer,” I was able to marry classic car culture with a beach vibe, to create uncluttered branding for this custom performance & off-road design-and-build shop.
Playing up the owner’s European pro-riding track record, we expanded Velo’s offerings, to allow their well-heeled customers to buy jerseys, and to be part of “Gruppo Velo.” This rebranding included a re-launch of the website, mailings, events, and trade shows.
This clothing line was designed to capture the automotive enthusiast market. Illustrations were based on famous race culture geography, like the Nurbergring’s infamous ____ or Detroit’s Woodward Ave (birthplace of muscle-car culture).
I used Stonyfield’s Rural Education Center origin story as inspiration for the barn-themed tradeshow booth.
Having spent much of my life in the action-sports world, I have designed everything from safety harnesses for NASCAR drivers, to custom branding for local sports teams.